J-Beauty

12 articles.

• Curel: The Japanese Sensitive-Skin Brand Built Around One Idea (Ceramides)

  July 25, 2026

  Curel doesn't chase trends — it's built on a single, consistent premise: sensitive skin usually means a compromised ceramide barrier. Here's what that means in practice.

• Why Japanese Skincare Starts With Oil (Even for Oily Skin)

  July 25, 2026

  Double cleansing with an oil-based cleanser sounds backwards for oily or acne-prone skin. Here's the actual logic, and why it doesn't make oily skin worse.

• Japanese Men's Skincare Is Bigger Than You'd Think (Here's Where to Start)

  July 25, 2026

  Men's grooming is a genuinely mainstream category in Japan, not a niche. Uno and BULK HOMME are the two names worth knowing if you're starting from zero.

• Why Japanese Skincare Routines Are Shorter Than Korean Ones (On Purpose)

  July 25, 2026

  J-beauty's 3-5 step philosophy isn't a lesser version of K-beauty's 10-step routine — it's a different underlying theory about what skincare is for.

• Japanese Peeling Gel: The Exfoliator That Doesn't Feel Like One

  July 25, 2026

  Gommage peeling gels are a Japanese skincare staple that work differently from scrubs or acid exfoliants. Here's how they actually function, and where to start.

• Japanese Sheet Masks: Why Lululun and Saborino Are Different Products, Not Just Different Brands

  July 25, 2026

  Lululun and Saborino both dominate Japanese sheet mask shelves, but they're built for opposite use cases. Here's which one actually fits your routine.

• Japanese Sunscreen for Beginners: Why It Feels Different (And Which One to Start With)

  July 25, 2026

  Japanese sunscreen has a reputation for feeling nothing like Western sunscreen. Here's why, what PA++++ actually means, and two well-known formulas worth starting with.

• Japanese vs. Korean Sunscreen: What the Difference Actually Is

  July 25, 2026

  Both are praised for feeling weightless, but Japanese and Korean sunscreens are built with different priorities. Here's what actually separates them beyond the marketing.

• Why Japanese Skincare Uses Sake and Rice (It's Not Just Tradition)

  July 25, 2026

  Sake brewers have famously smooth hands for a reason. Here's the actual science behind rice-and-sake skincare, and where to start if you want to try it.

• Senka Perfect Whip: Why This $8 Cleanser Has a Decade-Long Cult Following

  July 25, 2026

  Shiseido's Senka Perfect Whip has stayed a J-beauty staple for years without needing a reformulation cycle. Here's what it actually does well, and who it fits.

• Is SK-II Facial Treatment Essence Actually Worth the Price?

  July 25, 2026

  SK-II's Pitera essence costs $100+ a bottle in a market full of cheaper alternatives. Here's what Pitera actually is, and who the price genuinely makes sense for.

• Why Japanese "Lotion" Isn't What You Think It Is

  July 24, 2026

  Japanese skincare uses the word 'lotion' differently than Western routines do. Here's what it actually means, and which Japanese lotions are worth trying first.